Business owners look for new and effective marketing strategies to reach more and more customers. From digital campaigns to social media - they leave no stone unturned when it comes to customer engagement. However, most of them often overlook promotional products while making an overall marketing plan.
Handing out promotional products - like mugs, pens, cups, bottles, stickers, bags, and more - for free can be extremely powerful for your brand name. Not only do they leave a lasting impression on your customers, but they also remind them of your business again and over as long as they use your products—consequently, promotional products force engagement with your brand name.
If you are still uncertain about the power of promotional products, read below a few reasons why they are a useful marketing tool.
Brand Recognition
Promotional products help customers recognize your brand name. Potential customers quickly identify your company and remember your logo. When your promotional merchandise is useful for them, they hold onto it for a long time and even carry it around with them. A reusable bag, for instance, allows people to bring their essentials to school, shopping, and more. What’s more? Your brand also goes around wherever they go.
Customer Loyalty
Customers love receiving gifts, especially when they are surprisingly useful. Promotional giveaways also give them a quick reminder of your business and what you do. A notepad or a pen on the desk, for instance, reminds them of your brand name. The only thing to keep in mind is the products should be of high-quality so that they can create an impression on potential customers.
Effective like a business card
Believe it or not, promotional products are new alternatives to business cards. Pass your contact information with free giveaways instead of a business card that most customers toss away, anyway. As promotional products are useful to them, they keep and use them for a long time. Another benefit is that most customers remember your name and logo and come back for more such products, which ultimately increases customer loyalty.
Wondering where you can find specialized promotional products in Orlando? DGPromoinc is the right destination for on-demand access to customized products.
