5 Mistakes That T-shirt Companies Make When Getting off the Starting Line

Your bored, uninspired and the only thing you dream about everyday is owning your own creative business. Maybe you have been working in retail for far too long, and see what other people are producing and think to yourself – “I could do that!” Perhaps you considered starting your own t-shirt business.

Here are top 5 mistakes to avoid when starting a t-shirt business.

#1 Understand your target market

Often people think they can be everything to everyone. However, knowing every detail about YOUR specific target market is one of the keys to success.  From their age, gender, interests, friendship circles, what they read, what websites and forums they look at, what clubs they attend etc. This will come in handy when you’re starting to sell your t-shirts.

#2 Set realistic goals about what you want to achieve and the money you would like to make
T-shirt success does not usually happen overnight, but rather over a few years. Be realistic with what you can achieve. For example: one goal may be to print 50 t-shirts by a certain date. Another goal maybe to sell at least 25 t-shirts to stores by a certain data. Set goals by month so you keep track and stay motivated.  

#3 Knowing how much money you should invest

A great advice is to work out an estimate of how much you think it will cost initially to start your business and then double it, as this is probably more realistic. People forget about the smaller things such as postage, shipping costs, petrol, website hosting etc. These little things add up.

#4 Test Your product before you start to heavily invest

This is an important one and given the current online opportunities that are out there, it’s easily achievable. If you can make custom embroidered shirts in Orlando from an online website, then you can see if people like what you are doing. Get your product in photos, organize competitions, give samples to friends to wear and use social websites to show off your t-shirt designs. There are many things you can try, to see if your style works and people like it.

#5 It’s ok to start small

It sometimes easy to get carried away with a great idea that make you go, ‘that’s it!’ As a result you then go crazy and start spending loads of money. You may buy a machine or other equipment that is quite expensive. Take your time, test different processes and then decide which way you want to go.

Final Thoughts

It’s really important that you check out market samples and see the results first before investing a lot of money into equipment and other things that may not be what you wanted after all. Partnering with a t-shirt printing company in Orlando is one way to go.

3 Printing Techniques that you Can Use in Custom Printing t-Shirts

A great way to look unique is by getting your t-shirts custom designed to meet your specific requirements. In order to meet this need, there are a number of embroidery shops in Orlando, Florida that employ different printing techniques that give you a pristine finish to your t-shirt. However, before deciding on your customized t-shirt, it’s important to be aware of the different printing techniques that are used.

Some printing techniques employed are listed below-

1) Digital Printing - If you are fond of intriguing designs and graphics, then you will look forward to this option. This printing technique puts digital images directly on the t-shirt from the printer. You can choose graphics and send them to get a t-shirt which is perfectly in line with your demands. When it comes to costs, it is a preferable option as it saves money and delivers optimal results.

2) Screen Printing- When you have to get the high-quality and precise prints on your t-shirts, use of inks in the printing methodology best serves the purpose. This technique involves the use of mesh to transfer ink on the substrate leaving out the specific areas which are covered by stencils. Printing patterns on t-shirts require the use of this type of technique. Since one color is printed at a time, several screens can be used to create a multi-colored image.

3) Dye Sublimation- For some individuals, durability is one of the most important aspects of embroidery and custom printing. Dye sublimation prints on t-shirts can last by turning the liquid ink into gaseous form and interacts with polyester fabric. After the process, it dyes the polymer molecule and creates a vibrant image that will last for a long time. You will not have to worry about the color or the design fading or washing off for times to come.

After knowing about the different techniques, you will be able to make an informed decision about the design that you wish to have on your t-shirt.

In order to get great services of express custom embroidery in Orlando, visit the websites of leading printing agencies.