Sunday 21 April 2019

5 Mistakes That T-shirt Companies Make When Getting off the Starting Line

Your bored, uninspired and the only thing you dream about everyday is owning your own creative business. Maybe you have been working in retail for far too long, and see what other people are producing and think to yourself – “I could do that!” Perhaps you considered starting your own t-shirt business.

Here are top 5 mistakes to avoid when starting a t-shirt business.

#1 Understand your target market

Often people think they can be everything to everyone. However, knowing every detail about YOUR specific target market is one of the keys to success.  From their age, gender, interests, friendship circles, what they read, what websites and forums they look at, what clubs they attend etc. This will come in handy when you’re starting to sell your t-shirts.

#2 Set realistic goals about what you want to achieve and the money you would like to make
T-shirt success does not usually happen overnight, but rather over a few years. Be realistic with what you can achieve. For example: one goal may be to print 50 t-shirts by a certain date. Another goal maybe to sell at least 25 t-shirts to stores by a certain data. Set goals by month so you keep track and stay motivated.  

#3 Knowing how much money you should invest

A great advice is to work out an estimate of how much you think it will cost initially to start your business and then double it, as this is probably more realistic. People forget about the smaller things such as postage, shipping costs, petrol, website hosting etc. These little things add up.

#4 Test Your product before you start to heavily invest

This is an important one and given the current online opportunities that are out there, it’s easily achievable. If you can make custom embroidered shirts in Orlando from an online website, then you can see if people like what you are doing. Get your product in photos, organize competitions, give samples to friends to wear and use social websites to show off your t-shirt designs. There are many things you can try, to see if your style works and people like it.

#5 It’s ok to start small

It sometimes easy to get carried away with a great idea that make you go, ‘that’s it!’ As a result you then go crazy and start spending loads of money. You may buy a machine or other equipment that is quite expensive. Take your time, test different processes and then decide which way you want to go.

Final Thoughts

It’s really important that you check out market samples and see the results first before investing a lot of money into equipment and other things that may not be what you wanted after all. Partnering with a t-shirt printing company in Orlando is one way to go.

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